Telling isn't selling book

Mar 29, 2017 its so frustrating to have to keep saying this, but if your book isn t selling, you need to hear it. When the first edition of telling aint training was published in 2002, its practical, learnerfocused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who. Telling isnt selling ought to be one of your core sales mantras. September 22, 2016 by penny sansevieri 16 comments. But people buy for their own reasons, and you wont learn what they are unless you listen to them. Telling ain t training is an essential book for all learning and development professionals. If you didnt include a look inside option on your books amazon listing, youre basically telling people your book sucks and you dont want them to know until they buy it. Engagement happens when you get people to tell you whats important to them. The books are listed according to the highest sales estimate as reported in reliable. Aug 14, 2012 if youve written a book that isnt selling well, you cannot blame the public. Telling isnt tattling and a great selection of related books, art and collectibles available now at. I knew it all and then i read this book and now i know it all. Oct 19, 2017 a while back, i mentioned my hiatus for pursuing book deals. How to publish a book and sell your first 1,000 copies.

If youre experiencing low book sales, the issue generally stems from one of the following three areas. Since most of the christmas tree business is spent making sure the top of the tree looks perfect, a broken top cuts the tree value by about. While a good book wellmarketed can lend a ton of authority and business, too many focus on the wrong steps. Not really, it did have a few good ideas, that he had followed and was given. Engaging your customers isnt about getting them to ask more questions about you though that can be good. We also provide tools to help businesses grow, network and hire. We have two ears to listen, one mouth to talk, he told me. If your book isnt selling welllack of a professional book page is probably why.

I wrote a book but it isnt selling how to sell your book. If you find out what people want, and give it to them, you will get their business. Telling isn t training oct 31 2011 by wayne turmel print this article i don t know too many managers who haven t experienced the frustration of introducing a new process or tool to their teams, only to have the training fall on deaf ears. It isnt the art of storytelling she explains but the fun of storytelling. Do you know the difference between telling and selling. Has what your cpa isnt telling you turned you off from other books in this genre. Your sales will always be limited by the demands of. When what you sell isnt what youre selling the story. But people buy for their own reasons, and you won t learn what they are unless you listen to them. How to publish a book and sell your first 1,000 copies by joe bunting 102 comments i work with a lot of writers, and by far the most frustrated, disappointed, and confused writers i work with arent the ones chasing after the publication of their first book, trying to figure out how to publish a book for the first time. Your book title is going to be the first thing that will hook a readers attention, so take your time. Telling isnt selling when you overhear a presentation, all youll usually hear is a lot of talking, mostly by the salesperson.

Why your book isnt selling author marketing experts, inc. Salespeople often make the mistake of throwing out some product features and benefits, hoping they hit one of the customers reasons for buying. In this video, phil m jones explains that telling isnt selling. Marketing is actually more about telling, building awareness, advertising and pr. Listing off features, figures and facts about your product or service is not the same as selling it. David daniken, with daniken tree farm in illinois, says you should ask your seller if they have any trees with broken tops. She writes in a very personable style, more like a story. Especially now, when we feel the pressure to make every marketing effort count, marketing effectively is becoming more of a concern.

Jun 12, 2014 telling isnt selling when you overhear a presentation, all youll usually hear is a lot of talking, mostly by the salesperson. One of the biggest disrupted industries and one of those that provides a great path to a solid making money online venture for an individual entrepreneur is in book publishing. When what you sell isnt what youre selling the story of. One of the easiest actions to take to help book sales is to change the genre and category.

Just sitting behind a desk and waiting for sales doesnt help. My friend david brock did a great job of breaking down why this contest is terrible and has nothing to do with sales and i agree with him. Since i receive many times more inquiries for work than i can physically perform, i screen calls as they come in by asking how they heard about my company, where they live, how soon they would like to have the work. So i got there almost an hour before they opened, sat on the floor outside and worked. Its so frustrating to have to keep saying this, but if your book isnt selling, you need to hear it. Jan 25, 2012 when what you sell isnt what youre selling filed in storytelling, worldview yesterday i skipped the early gym session, packed up my mac book and headed out to the hair salon. Telling isn t tattling is an awesome paper back book. Ogilvy one is having a contest to find the greatest sales person in the world. Telling isnt tattling is an awesome paper back book. When browsing books in a brickandmortar bookstore, readers have the opportunity to look at your opening page. Aug 01, 2019 in this video, phil m jones explains that telling isn t selling.

Telling isnt selling i read a rather plaintiff and disturbing newspaper article recently which eloquently describes the financial and emotional impact that redundancy can have on a family. For those authors new to selfpublishing, the next step can be daunting trying to attract readers willing to pay good money to buy and read your book. Aug 22, 20 salespeople often make the mistake of throwing out some product features and benefits, hoping they hit one of the customers reasons for buying. May 24, 20 sometimes the reasons why a book isnt selling are easy. So many authors waste this precious space by slapping a random sentence or two up and calling it a day. If your book isnt selling, your book description is a great, easy thing to tweak. Sales meets social media the first book written about social selling. When the first edition of telling ain t training was published in 2002, its practical, learnerfocused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who trains, educates, or instructs.

Well, ive added some practical and experienceproven techniques to my writing and telling. Best selling refers to the estimated number of copies sold of each book, rather than the number of books printed or currently owned. Louis business journal features local business news about st. Rowling is the best selling book series in history. Try making some simple changes that will improve your chances of gaining book buyers on the kindle store.

Leadership telling, selling, participating, delegating. Its not their fault, because the marketplace doesnt lie. They want you to record yourself selling them a brick. Selling a story by not telling a story written insomnia. Apr 11, 2010 ogilvy one is having a contest to find the greatest sales person in the world. Marketing and communications experts consider it crucial to tailor your message to a target audience. This page provides lists of bestselling individual books and book series to date and in any language. In this case, the path is turning a prospect into a customer. Usually he or she is going on and on, telling the customer about the vehicle. If your book is not selling on amazon take 5 easy actions. Research your book title before you make the final decision because your future book sales will depend heavily on the interest generated by your title. The selling agency telling is not selling but asking is. Specifically, publishing and selling ebooks online.

Having sold more than 500 million copies worldwide, harry potter by j. Stand up, greet people, be prepared with your elevator speech and dont blather on and on, boring the potential purchaser. What your husband isnt telling you audiobook by david. Sep 30, 2015 if your book isnt selling welllack of a professional book page is probably why. The most important thing to know about your book description is that it isnt a summary of your. What to do when your book isnt selling author media. This simple action makes your path completely clear. Telling isnt training oct 31 2011 by wayne turmel print this article i dont know too many managers who havent experienced the frustration of introducing a new process or tool to their teams, only to have the training fall on deaf ears. As of june 2017, the series has been translated into 80. So now you have two choices either professionalize your book page and watch the sales roll in, or just leave it as it is, and see how things work out. Instead of figuring out how to get there, you scrap the printed maps, guesstimates, and wrong turns. Your sales will always be limited by the demands of the marketplace. If you want a real christmas tree for the season but cant afford to pay top dollar, try and score a deal.

Jan 31, 2018 just because its easier than ever to selfpublish, doesnt mean you should. A good childrens book is a distillation of an idea and the most successful writers use only a few potent words to say the most important and entertaining things. This particular salon runs a no appointment system, its firstcome firstserved. What your cpa isnt telling you audiobook by mark j. Telling aint selling by abhay padgaonkar last updated. Most people think that sales is telling other about the product, but sales is about listening. He uses the metaphor of a dog that needs training as a way to explore why behavior persists in men that can lead them to. This transformation includes a heavy emphasis on helping companies attract more women to their sales ranks, providing the path and support to advance women into sales leadership roles and to promote diversity and inclusion across all teams. When the first edition of telling ain t training was published in 2002, its practical, learnerfocused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else who. Having a book lost in the forest of very broad general genres such as romance or science fiction will have it is competing against hundreds of thousands of other titles. He took me over to a specific model and started telling me why this would be a great car for me. What no ones telling you about writing that book forbes. But in most cases that ive seen, you need to dig deeper.

Here are 10 actions you can take if your book on amazon isnt selling well. Jul 18, 2016 if you didnt include a look inside option on your books amazon listing, youre basically telling people your book sucks and you dont want them to know until they buy it. Sometimes the reasons why a book isnt selling are easy. It has short vignettes dealing with situations at home, school and the community that encourages the reader to prompt studentschildren to determine if the individual in the story is telling or tattling.

Maybe there are just a few of them and the book is a year or more old. I would continue to write simply because i enjoy itwhich i have. If youve written a book that isnt selling well, you cannot blame the public. The example of the following is an employee as the follower. Selling a story by not telling a story dont sell your story by telling it. Telling about your product or features or services is not selling. May 26, 2017 amazon books isnt about selling books. In this groundbreaking book, new york times bestselling author and hollywood producer devon franklin dishes the real truth about men by making the compelling case that men arent dogs, but all men share the same struggle. Giving information can feel like an effective way to secure a sale. The first novel in the series, harry potter and the sorcerers stone, has sold in excess of 120 million copies, making it one of the best selling books of all time. Just because its easier than ever to selfpublish, doesnt mean you should. Be clear on the story you want to tell, because otherwise its easy for you to get pushed into telling a story you dont want to tell. The telling is a story full of so many twists and turns that i could not have possibly guessed where the story was going.

I cannot stress to you enough how you better be penning manuscripts out of sheer pleasure because if youre not dumping every bit of your disposable income into promotion, odds for becoming a dayjob novelist are. Telling aint training is an essential book for all learning and development professionals. Yahoo finances dan roberts got an inside look at the amazon books nyc flagship, and thinks its not really about. Comics and textbooks are not included in this list. You didnt do any marketingmarketing isnt selling, its letting the right group of people know about the ways your book will fill their needs, whatever they may be. Without it in mind, you may become a walking, talking pamphlet a mere information source rather than an effective salesperson. Sell it by creating a question in readers minds, then refusing to answer any questions but simply pointing to where they can buy the book theyll know thats the only way to satisfy their curiosity, and the sales will follow.

Aug 22, 20 telling ain t selling by abhay padgaonkar last updated. And thats just a small taste of all the disruptions weve enjoyed thanks to the internet. How to market and sell your book in five steps forbes. So, overlooking the obvious, lets go a step further because the mysteries of selling might be a lot easier to fix than you think. When youre selling a book based on a proposal as opposed to a finished manuscript, roost recommends having solid ideas about the book you want to write. When the first edition of telling aint training was published in 2002, its practical, learnerfocused approach quickly became a favorite with learning and development professionals, as well as school teachers, parents, professors, and anyone else. Marketing for writers 3 things to do if your book isnt selling.